Heart Of The City
Urban Boutique
In my notebook on the page cover with notes on FICE I drew a heart with community written inside.
FICE is a local clothing store located on 160 e 200 s. They are considered an Extreme Sport Boutique, but there is not a label that really does it justice. Their clothing is Fashion forward with a sense of athleticism and durability. Everything is meant for ruff and tough play while looking damn good! FICE also brags labels that have never been carried in the state.
Women-
Nikita, WeSC, Insight, Upper Playground, Accomplice, 10D, Holden, Married to The Mob, Hells Bells, Dime Piece, Makell Maddox , etc...
Men-
Holden, Insight, Krew, Accomplice, weSC, 10D, The Seventh Letter, Upper Playground, Alife, Death Wish, etc...
Shoes -
Keeper, Creative Recreation
While speaking to the store's manager Carrie Elderidge, its easy to see that the store is much more than just a fantastic clothing boutique, it's a gallery, a venue, and a meeting ground. Their current show on display is the work of Trevor Graves. He is a photographer from Portland Oregon whose photos highlight the character and emotion of people while they do extreme sports. FICE is a business with definite heart. A place that wants to inspire and motivate creativity in all its forms for the local SLC dwellers. And it's perfectly suitable to be on the bottom floor of the old Guthrie Bldg.
There are SO MANY! things I could say about FICE but I think its better if you just check out their sale going until the second week of January and talk to their amazing, lively, knowledgeable staff.
SLCPOMP
